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Robinhood featherDOG
IN VEST.

WALL STREET HAS A DRESS CODE.

THE VESTSTAYSON.

The original DOG IN VEST mascot: a round tan dog wearing his black buttoned vest, white shirt and tie
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ZERO WALL STREET EXPERIENCE.
IMMACULATE BUSINESS ATTIRE.

He could have chased cars.
He chose a corner office.

CLOCK IN
ALL PAWSON DECKDOG IN VEST / $INVEST
A VERY SERIOUS ORIGIN STORY.NEW YORK
THE MAKING OF A VERY GOOD BUSINESS DOG.

NO PEDIGREE.
ALL BUSINESS.

No fancy degree. No family office.
Just four paws, one vest,
and a seat to claim.

DOG IN VEST / THE FILM00:30
FOLLOW THE DOG
DOG IN VEST / THE ORIGIN FILES01 / 03
01 — THE ARRIVAL

HE CAME.
HE SAW.
HE CLOCKED IN.

Somewhere between his first coffee and the opening bell, a dog decided he belonged on Wall Street.

Someone asked for his credentials.
He pointed at the vest.

FAIR ENOUGH.
The dog walking into the New York Stock Exchange with coffee and a briefcase
NEW YORK STOCK EXCHANGEADMIT
ONE DOG.
DRESS CODE
COMPLIANT✓
09:29 / COFFEE ACQUIRED.
02 — BUSINESS AS USUAL

THE FEED
GETS LOUD.
HE DOESN’T.

Hot takes. Cold takes. Another guy with a chart and a microphone.

He straightens his tie.
Takes a sip.
Gets back to business.

SAME FACE. SAME VEST.
The vest dog calmly sitting at his beige trading computer inside the NYSE
Close-up of the dog's buttoned black vest
INSPECTION COMPLETEVEST: ON.
ALL BUSINESS. NO BARK.
03 — AFTER HOURS

OFF THE
CLOCK.
STILL
VESTED.

The bell rings. The screens go dark.
Someone says, “You can relax now.”

Out comes the watch. In go the grillz.
The vest stays on.

IT WAS NEVER JUST AN OUTFIT.
The dog showing his diamond grillz and a sparkling watch with his furry paw beneath his chin
DRESS CODE UPDATESTILL.
ON.
NO SUCH THING AS OFF-DUTY.
KEEP SCROLLING
THE EVIDENCE / EXHIBITS 01–05

IT’S NOT AN OUTFIT.
IT’S A LIFESTYLE.

Opening bell. Coffee run. After hours.
Same dog. Same dress code.

OPEN IT. SAVE IT. SEND IT TO THE GROUP CHAT.THE DRESS CODE IS CONTAGIOUS.

THE MORAL OF THE STORY?

DON’T CHASE.
JUST $INVEST.

One dog. One vest.
You know the dress code.

THE VEST STAYS ON.
LET HIM COOK.
01 / 05SAVE ARTWORK ↓